1. If the height of logo mark’s “K” is X, the height of “Wing of Happiness“ is 1.1 times that of X.
2. The spacing rule for the Korean corporate signature is 0.8 times that of X, and for English is 0.7 times that of X.
3. The spacing between the SK identifier and a corporate name should be 0.8 times that of X for the Korean font and 0.7 times that of
X form the English font.
4. When applying colors for the communication names, make sure the logo mark is in SK Red and the corporate name in SK Orange. As
for dual tone(black and white) application, apply 100% black for the logo mark and 60% black for the corporate name.
When applying the SK identifier, make sure to have sufficient clear space according to these guidelines. Assuming the letter “K” of the logo mark is X high, there should be 0.5 times around the space of X in all directions.
This particular rule is applicable only if it is difficult to secure visibility due to space limitations and it is important to maximize the visibility of media applications such as outdoor billboards or rotational ad panels at sports stadiums. Assuming the letter “K” of the logo mark is X high, there should be 0.25 times around the space of X in all directions.